The Effective Date of this Privacy Policy is September 1, 2009.

This Privacy Policy applies only to the vitaminID.com web site, which is owned or controlled by Pharmavite Direct LLC ("Pharmavite Direct," "we" or "us"), and other interactive features or downloads made available through the web site or that interact with the web site and include a link to this Privacy Policy (collectively, the "Site"). This Privacy Policy only covers information collected at the Site and does not cover any information collected at any other web site or offline by Pharmavite Direct (unless specifically stated). This Privacy Policy explains Pharmavite Direct's information collection practices at the Site, such as the types of information Pharmavite Direct collects regarding visitors to the Site and how we may use that information. Please review this Privacy Policy carefully. In addition, please review the Site's Terms of Use, which governs your use of the Site.

Table of Contents

By using this Site, you acknowledge that you are 18 years of age or older.

The Site may ask you to provide personally identifiable information, which is information that could be used to contact you or identify you personally, such as your name, birth date, or e-mail address ("Personal Information") and other information about you, such as demographic information (your gender, ZIP code or similar information). Certain features on the Site may also collect information related to your health. For example, you may choose to take our Personal Health Survey in order for the Site to recommend vitamins and supplements for you. The Site may collect Personal Information and other information about you at various places and forms on the Site, including registration forms, when you submit a question to us, or when you otherwise communicate or interact with us. If we combine demographic, health related or similar information with the Personal Information we collect, we will treat it as Personal Information under this Privacy Policy.

Pharmavite Direct may use your Personal Information for any of the following reasons: (1) to determine which products to recommend to you; (2) to answer your questions regarding your order or recommendations made to you; (3) to provide you with information or services or to process transactions that you have requested or agreed to receive, including (a) to promote vitaminID.com's products, (b) to offer you other products, programs or services that we believe may be of interest to you, or (c) to send you promotions and special offers from us, our advertisers, third-party business partners, or other third parties; (4) to process your registration with the Site, including verifying your e-mail address is active and valid; (5) to improve the Site or our services and for internal business purposes; (6) to contact you with regard to your use of the Site and, in our discretion, changes to the Site policies; and (7) for purposes disclosed at the time you provide your Personal Information.

If you submit ideas, votes, comments, reviews, suggestions, photographs, videos, music, text or other content to the Site, it may be published online or offline in any media or format (currently existing or hereafter developed). Others may have access to this content and may have the ability to share it with third parties across the Internet. Pharmavite Direct may also publish your name, voice, likeness and other Personally Information with the content (or any portion of the content), and Pharmavite Direct may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. For the full terms and conditions regarding user-generated content you submit to the Site, please review the Site's Terms of Use.

Please note that information submitted to the Site via a "contact us" or other similar function may not receive a response. We will not use the information provide via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.

The Site may provide an online community which may require registration ("Member") and may allow you to create a public profile that may include information such as your username and other information that you choose to post about yourself ("Profile"). This Privacy Policy does not apply to any information that you upload onto your Profile or otherwise disclose publicly. If you post Personal Information through blogs, message boards or other public forums the Site may make available, it will be publicly available and you may receive unsolicited messages from other parties. In addition, the Site may publicly post information about your use of the Site as a Member, including information about the posts you submit or view, how others rank your posts, and other information about your use of the community features on the Site, and that information may be posted in your Profile or other public areas of the Site. Pharmavite Direct cannot ensure the security of any information you choose to make public and cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding what information to include in your Profile and when deciding to disclose Personal Information in any public areas of the Site.

If you send someone else a communication from the Site, such as sending an article to a friend, the information you provide (names, e-mail addresses, etc.) is used on a one-time basis to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person.

We also may, from time to time, supplement the information we collect with outside records from third parties in order to process an order or otherwise process a transaction or provide you with information, services or goods you have requested. We may combine the information we receive from those other sources with information we collect through the Site. For example, if we receive information regarding updated address information we will update that information in our records. In those cases, we will apply this Privacy Policy to any personally identifiable information received.

In addition to any Personal Information or other information collected by the Site, we and our third party service providers may use a variety of technologies that automatically or passively collect certain web site usage information whenever you visit or interact with the Site ("Site Usage Information"). This Site Usage Information may include browser type, operating system, the page served, the time, and the preceding page view, among other information. We may use this Site Usage Information for a variety of purposes, including enhancing or otherwise improving the Site. In addition, your IP address or some other unique identifier for the particular device you use to access the Site, as applicable (any, a "Device Identifier") may be collected. A Device Identifier is a number that is automatically assigned to your computer, your mobile phone, or other device (any, a "Device") used to access the Site, and our computers identify your Device by its Device Identifier. Site Usage Information collected may be non-identifying or may be associated with you. If it is associated with you, it will be treated as Personal Information. The methods that may be used to collect Site Usage Information include the following:

Pharmavite Direct may share non-personally identifiable information, such as aggregated user statistics, with third parties. We do not share your Personal Information with third parties for those third parties' marketing purposes unless you consent to such sharing at the time you provide your Personal Information. We may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information, as described in this Privacy Policy and in the following circumstances.

You may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your Personal Information shared, your Personal Information will be disclosed to that third party (or parties) and will be subject to the privacy policy and practices of that third party. We are not responsible for the privacy policies and practices of third parties and, therefore, you should review the privacy policies and practices of third parties prior to agreeing to share your information. If you later decide that you no longer want to receive communication from a third party, you will need to contact that third party directly.

We may use third party vendors to perform certain services on behalf of the Site, such as providing consumer affairs services, fulfilling and processing orders, tracking Site analytics, or performing other administrative services. We may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you or for Pharmavite Direct.

We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Site that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list. Any personally identifiable information collected solely in connection with participation in a sweepstakes will not be used in connection with surveys or polls.

We may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Site's Terms of Use or other policies applicable to the Site or to protect the personal safety, rights, property or security of Pharmavite Direct or any individual. We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

Business Transfers

Pharmavite Direct may share Personal Information with its parent, subsidiaries and affiliates for internal reasons. Pharmavite Direct also reserves the right to disclose and transfer all information related the Site, including Personal Information: (i) to a subsequent owner, co-owner or operator of the Site(s) or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Pharmavite Direct's ownership itnerests and/or assets or other company change, including, without limitation, during the course of any due diligence process.

THIRD PARTY ADVERTISING COMPANIES AND SITE TRAFFIC MEASUREMENT SERVICES

We may use information about you and your visits to the Site in order to serve advertisements to you on our web pages. We may also use a third party advertising company to serve ads to you and may use a traffic measurement service to analyze traffic on the Site. Third party advertising companies are third parties that display advertisements based on your visits to the Site and other web sites you have visited. We or our third party advertising or traffic measurement companies may note the pages you visit on the Site through the gathering and use of web site usage information (e.g., via cookies, web beacons and embedded scripts) and we or our third party advertising companies may use that information to target advertisements or for market research. We may share non-personally identifying site usage information about visitors to the Site with third party advertising companies for the same purposes and we may share such information with traffic measurement services. Collection and use of this information by third parties is governed by each third party's specific privacy policy, not this one. We may use a variety of companies to serve advertisements on the Site; you may wish to visit: Network Advertising Initiative, which provides information regarding the "opt-out" procedures of certain of the third party ad servers we may use.

CHANGING YOUR INFORMATION, PREFERENCES AND SUBSCRIPTIONS

You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration. The Site may allow you to correct or update Personal Information you have provided through a registration form on the Site or otherwise. Pharmavite Direct will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable. When you edit your Personal Information or change your preferences on the Site, information that you remove may persist internally for Pharmavite Direct's administrative purposes. Also, please note that it is not always possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons. Also, if you have made any public postings on the Site such as in forums or blogs, these communications cannot generally be removed.

You may cancel or modify your subscriptions to e-mails you have elected to receive from the Site by following the instructions contained within an e-mail you receive from the Site. The Site may also allow you to update your preferences on an "account" or similar page of the Site. Please note that we reserve the right to send you certain communications relating to your account or use of the Site, such as administrative and services announcements and these transactional account messages may be unaffected if you choose to opt-out from marketing communications.

LINKS TO THIRD PARTY SITES

The Site may contain links to third party web sites that Pharmavite Direct does not control. Pharmavite Direct is not responsible for the privacy practices employed by any third party web site. For example, if you "click" on a link from a Pharmavite Direct partner, the "click" may take you off the Site and onto a different web site. This includes links from sponsors and partners that may reference the Site or the Site's logo as part of a co-branding agreement. These other web sites may set cookies to your browser, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. Pharmavite Direct encourages you to note when you leave our Site and to read the privacy statements of all third party web sites before submitting any Personal Information to those sites.

SECURITY

Pharmavite Direct takes commercially reasonable steps to help protect and secure Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use our Site and provide us with your information at your own risk.

CHANGES TO THE PRIVACY POLICY

Pharmavite Direct reserves the right to change this Privacy Policy at any time without notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy. However, Pharmavite Direct will not use your Personal Information in a manner materially different than what was stated at the time it was collected without your consent.